The block editor

Éclair’s block editor splits every page into blocks: a paragraph, a subheading, an image, a FAQ… You add them by typing /, move them with your mouse and see the effect of each change on your SEO and GEO scores in real time. No code, no plugins: everything is built in.

What are the 17 blocks in the block editor?

Each block has a specific job. Together, they cover anything from a blog post to a full homepage.

The FAQ block generates schema.org FAQPage structured data: Google and AI answer engines immediately understand that it contains questions and answers.

How do you insert and move a block?

Three moves are all it takes:

1. On an empty line, type /: the list of blocks opens. Filter it by typing a few letters, then confirm with Enter. The Add a block button does the same thing with the mouse.
2. Drag a block by its handle to move it.
3. Delete a block in one click: a Cancel button appears for a few seconds in case you change your mind.

In a text block, Enter creates a new paragraph and Shift+Enter a simple line break.

How do you format text and create links?

Select a passage: the formatting toolbar offers bold, italic, link, code and highlight. For a link, press Ctrl+K. The block editor then suggests your own pages and posts as you type: internal linking, which matters a lot for SEO, takes two seconds.

What’s in the Document, SEO and Analysis tabs?

To the right of the editor, three tabs group the content settings.

• Document: status (draft or published), publish date, web address (URL), category, featured image, author, language, linked translation, layout (hide title, full width, table of contents), version history, duplicate and delete.
• SEO: the Google preview, the SEO title (ideal: 30 to 60 characters), the meta description (110 to 160 characters), the focus keyphrase and, under the advanced options, the canonical URL and noindex.
• Analysis: your SEO and GEO scores out of 100, recalculated as you write, with a concrete tip for each point to improve.

If you change the URL of content that’s already published, Éclair automatically creates a 301 redirect from the old one: no broken links. The checks are explained in detail in the SEO and GEO: getting cited by AI guides.

What is “Key takeaways” for?

Above the content, the Add “Key takeaways” button opens a field where you sum up your page in 2 or 3 sentences: the direct answer to the question your reader is asking. This summary appears at the top of the article and in llms.txt. It’s often the passage AI quotes word for word. Aim for 25 to 90 words.

How do you save, preview and schedule?

• Ctrl+S saves at any time. Meanwhile, the editor keeps a local draft in your browser: if the connection drops, it offers to restore the unsaved version.
• Preview shows the content as it will appear on the site, before anything is published.
• Publish date: leave it blank for “now”, or pick a future date to schedule publication. The time follows the site’s time zone (Settings › General), not your computer’s.
• Version history: the last 20 versions of each piece of content are kept. Click Restore to go back to one of them.

What are the keyboard shortcuts?

On a Mac, use Cmd instead of Ctrl.

Does the block editor work with the AI assistant?

Yes, if you’ve turned it on. Select a passage, then click ✨: the assistant offers to improve, fix mistakes, shorten, expand, simplify or translate the text. A click on “Cancel” restores the original. Everything is explained in the AI assistant guide.