SEO

Éclair CMS SEO is built in: there’s no plugin to choose, configure or update. Every piece of published content gets its tags, its structured data, its place in the sitemap and its share image. As you write, the Analysis tab gives you a score out of 100 and a concrete tip for each point to improve.

What does Éclair CMS SEO cover without a plugin?

From the moment you install it, your site has:

• clean URLs and an automatic 301 redirect whenever an address changes
• an SEO title, a meta description and a live Google preview in the editor, with counters
• complete JSON-LD structured data, generated for every page
• an XML sitemap with images and hreflang, a robots.txt file and a full RSS feed
• Open Graph and Twitter Cards, with a 1200×630 share image generated automatically
• breadcrumbs and canonical URLs on every page
• IndexNow to notify Bing and other compatible engines every time you publish
• pages served from a static cache, a plus for speed and Core Web Vitals

How do you read the editor’s SEO analysis?

The Analysis tab recalculates your score with every change. Here’s what it checks and the values to aim for:

Each check is green, orange or red. A page excluded from Google (noindex) is flagged in red, so you don’t forget it after the build phase.

What structured data does Éclair generate?

Éclair describes every page to search engines with the schema.org vocabulary, in JSON-LD format:

• WebSite, with the site’s internal search
• Organization, Person or LocalBusiness, depending on what you enter in Settings › SEO › “Who’s behind the site?” (address, opening hours and price range for a local business)
• WebPage, AboutPage or ContactPage for pages, CollectionPage for the blog and categories
• BlogPosting for posts, with the author, publication and update dates, and section
• BreadcrumbList for breadcrumbs, FAQPage for each FAQ block, ProfilePage for author pages

Your social profiles, entered in Settings › SEO, are linked to your site through the sameAs property: a trust signal for Google and AI alike.

Sitemap, robots.txt, RSS feed: what do you need to set up?

Nothing: these files, the pillars of technical SEO, are generated on the fly and updated every time you publish.

The only setting worth touching is the default share image (Settings › SEO), used on social media when content has no image.

How does Éclair prevent duplicate content?

Each piece of content has only one URL. Variants are redirected with a 301 to the official URL: http to https, with or without www, trailing slash, uppercase letters, index.php. The redirect to the official domain kicks in as soon as the site address is verified, under Security › Verify the site address.

You set the title format in Settings › SEO, for example “{title} · {site}”. Internal search pages are kept out of the index.

What happens when a URL changes?

If you change the URL of published content, Éclair creates a 301 redirect on its own: no broken links, no lost rankings. The Redirects page also lets you add redirects by hand, as 301 (permanent, recommended) or 302 (temporary), and shows how many times each one has been used. It’s the ideal tool for carrying over the old URLs of a WordPress or Wix site: see the migration method.

How do you connect Google Search Console, Bing and IndexNow?

In Settings › SEO › Webmaster tools, paste the <meta> tag provided by Google Search Console (“URL prefix” property, “HTML tag” method) or by Bing Webmaster Tools: Éclair extracts the code on its own.

Then check IndexNow: every time you publish, Bing, Yandex, Seznam and the other engines that support the IndexNow protocol are notified immediately. For Google, the sitemap and Search Console do the job.

Are multilingual sites and typography handled?

Yes. Each piece of content has its own language, and the Translation of… field links the versions together: Éclair adds the hreflang and x-default tags automatically. The public site speaks 6 languages: French, Spanish, English, German, Italian and Portuguese.

For French content, typography is corrected on display: non-breaking spaces before : ; ! ? and inside « » quotes.

How do you go beyond a good score?

A score of 100 guarantees a solid foundation for your Éclair CMS SEO, not the top spot. To keep improving:

1. Organize your blog into pillar categories: each one becomes a real page that structures your topic cluster.
2. Link your content together: the editor suggests your pages as you type a link.
3. Update your best posts: the update date is displayed and passed on to search engines.
4. Follow Google’s SEO Starter Guide, and work on your visibility in AI too, with the GEO guide.